Description
The Partnerships Manager, Data will be the go-to expert in the data landscape and will consult with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights. This highly motivated, detail-oriented individual should have experience working within one or more DMPs, extensive experience leveraging 3P audiences and the ability to translate audience strategies into higher level business needs. We are seeking someone with true desire to drive innovation and thought leadership through the use of data (internal solutions, 1P data, 3P data etc.)
Responsibilities
- Support AdTheorent Data Solutions: AT Health https://adtheorenthealth.com/ and AT Predictive Audiences: https://adtheorent.com/solutions
- Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
- Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
- Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
- Work with AT’s Product and Tech teams on the implementation of any technical integrations for data providers / broader data licensing; UAT platform audience features and provide feedback and recommendations
- Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
- Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
- Communicate with data partners regarding platform updates, changes or limitations
- Provide thought leadership around partner selection – pros, cons and guidance on usage
- Work with Sales & Strategy on new/ ongoing client opportunities
- Share best practices and POVs with Partnerships Team, Sales, Yield, Product and Analytics teams
- Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
- Collaborate on team write-ups and guides for new or updated processes, tools and platforms, learnings, and other materials
Requirements
- 3-4 years’ experience in the digital advertising industry, with some experience working directly within a DMP or data platform
- Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
- Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish
- Must have a “doer’s” mentality to deliver on departmental and company-wide goals
- Excellent oral and written communication, negotiation and presentation skills
- Experience working with a few of the following partners preferred: Krux/Salesforce, Adobe, Oracle/Bluekai, ComScore, Neustar, Pushspring, MedData, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Throtle, Lotame (or other relevant providers)
- Ability to work with people at all levels both internally and with external partners
- Strong Excel skills and analytically minded
- Bachelor’s Degree required
- SQL and media math knowledge is a plus
Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally
